If AI is capable of doing so much, what scope is there for the so called ́human qualities?  In a famous recent interview, AI pioneer Kai Fu Lee said that AI was likely to ‘automate and eliminate’ about 40 percent of jobs within 15 years. What was not highlighted by the media is that Lee also talked about what differentiates human intelligence from artificial intelligence- emotion. Artificial Intelligence is a great tool in the world of business, but it is important to remember that it is just a tool that is used by humans for making better decisions. Even the best AI technology would be rendered useless if it does not receive inputs from us. Thus this makes it crucial that AI developers and data scientists always consider the human element when developing and deploying AI. So what is the human element?

AI will still be used by humans for it’s transformative power and its potential to unlock complex human dynaimics. The goal is to develop and deploy AI products that extend rather than replace human intelligence.

Emotions:

Research has consistently shown us that a large majority of human biases, reasoning, preferences and reactions are largely controlled by our emotions, which the subconscious mind is responsible for. Thus in order to build successful AI products, AI experts need to tap into the subconscious parts of our brain. In AI technology, user adoption is what determines the success of the product. Most AI products are informed by the data that has been collected from human behaviour and preferences. In order to improve adoption, AI products should be created with a strong backbone of behavioural science that it can appeal to the subconscious of the users and make it user friendly and intuitive- essentially improving user adoption.

Manmade:

Not only has AI been created to facilitate the work and lives of humans but it has also been created by humans. With that respect it becomes important to highlight the emotional triggers that help us find out what we build and the purpose for creating it. Again behavioural science becomes important here as it can help understand how to manage people and how team collaborations can be optimized. Empathy plays a very valuable role in how we build software for humans and guides experts into creating responsible AI.

At the end of the day, AI will still be used by humans for its transformative power and its potential to unlock complex human dynamics. The goal is to develop and deploy AI products that extend rather than replace human intelligence. Here at Feelenials, we believe that using a human centric approach with a strong emphasis on ethics and values is crucial in the creation and implementation of AI which allows the enhancement and empowerment of human capabilities by placing us, our society and the world around us as the core beneficiaries of AI.